‘I am honoured’

HIGHLY RESPECTED sports marketer Tanya Lee Perkins is raring to get started as Jamaica Football Federation (JFF) ambassador, a post for which she was announced in a press release from the football governing body yesterday.

“It is an honour to serve as a JFF ambassador,” Lee Perkins said.

The JFF, in the meantime, is excited about thre possibilities that come with having Lee-Perkins’ experience on board.

“We are thrilled to welcome Tanya as an ambassador, as we take another step in strengthening relationships with our stakeholders. We are confident her expertise in marketing, sponsorship, and public relations will elevate the JFF brand and inspire greater support from fans and sponsors alike,” said JFF general secretary, Dennis Chung.

Outside of her marketing and sponsorship nous, Lee Perkins is also a big supporter of the sport and believes her commitment to it will prove beneficial.

“I am passionate about football and committed to helping the teams as they prepare for the various qualifying campaigns,” said Lee Perkins.

Lee Perkins, a trailblazer in sports marketing and athlete management, brings a proven track record to this role. As founder and head of LEEP Marketing, she has managed the brands of elite athletes across football, track and field, and motorsports, with her roster over the years including Reggae Boyz captain Andre Blake.

Formerly vice president, marketing at SportsMax, Lee Perkins led campaigns across 31 countries, establishing the network as the region’s most-watched sports channel. She also directed marketing efforts for global properties such as the English Premier League, UEFA Champions League, NBA, FIFA World Cups (2010, 2014, 2018), and the Olympics.

As ambassador, Tanya will assist in driving sponsorship and funding for the JFF while strengthening relationships with stakeholders and supporters. Her commitment to community development is reflected in initiatives like Blake’s goalkeeper clinic and Damion Lowe’s annual Christmas treats.

President of the JFF Michael Ricketts also expressed elation at the announcement.

“We are confident that Tanya will be an asset to the federation. She carries a wealth of knowledge and experience in her craft and trust that her skill set will lead to further growth and success in the area of sponsorship and engagement.”