Guardsman Armoured rebrands as Beryllium, looking for tech companies to buy
Guardsman Armoured Limited, the security, logistics and cash management arm of the Guardsman Group, has rebranded to Beryllium Limited, as it repositions as a more serious player in the outsourcing and technology sectors. Beryllium will be offering...
Guardsman Armoured Limited, the security, logistics and cash management arm of the Guardsman Group, has rebranded to Beryllium Limited, as it repositions as a more serious player in the outsourcing and technology sectors.
Beryllium will be offering digital currency management and support; vault services; human resource and finance and accounting outsourcing services; and back-office cheque processing. It will continue current services, including cash in transit, security and logistics services, and business intelligence management and reporting.
Additionally, Lititia Myers-Gray, who held the title of managing director of Guardsman Armoured, and will continue to run Beryllium as its president and CEO, is looking to acquire tech businesses.
The company has also invested in a fifth location, a 32,000 square-foot building in downtown Kingston, which will become its new headquarters to facilitate Beryllium’s expanded operations.
Guardsman Group has operated in Jamaica for over 50 years and over time has created 26 companies spanning security services, pest control, sanitation and landscaping services.
Guardsman Armoured has long diversified into customer service and branch outsourcing services, but its name is more associated with the security side of the business.
The rebranding, which distances Beryllium from the well-known security-focused Guardsman name, is meant to reframe the company’s image in the market. It’s named after a chemical element, a steel-grey earth metal with the symbol Be.
“The name ‘Beryllium’ was chosen because it is an element that works behind the scenes to support all areas of our lives,” Myers-Gray told the Financial Gleaner ahead of the rebranding ceremony on Tuesday. “We are more than a security company and armoured vehicles, with a suite of services that provide solutions across virtually every sector,” she said.
Beryllium will operate four divisions: currency management services, customer service outsourcing, process outsourcing and technology services. At least one service has been added to each division as the company goes after additional market share in the outsourcing sector.
Beryllium is especially targeting the fintech market with its expanded service lines and is expecting to grow business among that segment by 25 per cent within a year.
Its immediate focus will be on big data capabilities in Jamaica, including artificial intelligence and interactive technology. The company will also be targeting tech acquisitions in 2022, Myers-Gray said.
“We have plans to support digital currency. We have prided ourselves on being innovators in the market, sometimes introducing services ahead of their time. The BPO industry is certainly beyond call centres with an entire suite of capabilities and offerings across a variety of industries. We see an opportune market ready to usher in the 21st century with a more tech-integrated society,” she said.
To support the expanded business segment, Beryllium is looking to recruit business intelligence analysts, artificial intelligence programmers, operations managers, engineers, IT specialists, accountants, HR specialists and compliance managers. The company is still tallying the numbers of staff its need for launch of the additional services.