Wed | Apr 24, 2019

Developing digital marketing skills with iCreate

Published:Sunday | May 6, 2018 | 12:00 AMLatara Boodie
Tyrone Wilson of eMediaand iCreate.
iCreate Recruitment Team
Jeneque Pinnock (Digital Marketing Manager) exchanges ideas with Jamila Crosskill (Creative Career Adviser).
iCreate Recruitment Team
iCreate - Carl Carram
From Left, Dr. Winston Adams (group executive chairman, UCC), Richard Byles (former chairman, eMedia Interactive Group Limited), Tyrone Wilson (founder &CEO, iCreate Limited) and Professor Dennis Gayles (executive chancellor, UCC) at the launch of iCreate Institute at UCC.
Renee Robinson (film commission of Jamaica, JAMPRO) with Dr Winston Adams (group executive chairman, UCC) at the launch of iCreate Institute at UCC.

Our economic climate has driven many persons into a state of unrest due to an increase in the cost of goods and services. Most persons have accepted that their primary source of income is not sufficient enough to afford the basic necessities needed to maintain a comfortable standard of living. Having a second source of income has become a norm for many persons, and finding new and innovative ways to earn extra cash is in high demand. ICreate Institute, which is the brainchild of eMedia Interactive Group Limited, offers new and dynamic ways of earning extra money through the use of digital marketing.

Unlike most traditional jobs, the digital marketing world provides a host of opportunities for you to kick-start your own career without even setting foot in an office. Taking advantage of your digital marketing skills to secure a second income allows for a great deal of flexibility. From blogging to social media management, content creation, or even web design, there are a host of options to choose from.

Founder, president and CEO of eMedia Interactive Group, Tyrone Wilson, conceptualised iCreate in 2012 as an internship programme aimed at offering skills training and work experience to young creatives and talented university students. In October 2016, iCreate partnered with the University of the Commonwealth Caribbean, making it the official media institute of the university. The institute also provides an internationally accredited professional diploma in digital marketing, offered by iCreate as an authorised partner of the Digital Marketing Institute - the global standard in digital marketing and social selling education. The iCreate Institute is the only institution in the Caribbean, licensed to deliver this programme.

Their professional diploma in digital marketing provides you with knowledge of key digital marketing specialisations, from search engine optimisations to Google Analytics, content marketing and social media. With over 20,000 graduated professionals in over 80 countries, this diploma has become a cornerstone certification for anyone interested in developing a career in digital marketing.

You might be wondering how a digital marketing degree is beneficial to you. The simple answer is, the job market is changing. Growth in the digital economy has created a huge demand for digital skills and knowledge within the workforce as well as opportunities for persons to diversify their income.

ICreate Institute specialises in short courses, all lasting three-months. They pride themselves on being flexible and consumer-focused, with classes for each course scheduled twice a week - one on a weekday after work hours and the other during the weekend. The programmes offered include:


Certificate Programmes


The certificate programmes are industry-specific education for future advertising, digital media and content professionals. At iCreate, they teach the creative, entrepreneurial and technical aspects through hands-on studio work, combined with theoretical, strategic, and historical perspectives. They also utilise various dimensions of marketing, research, psychology, visual arts and design, to build the knowledge of students looking into entering the creative economy.

Areas of focus:

1. Advertising design

2. Animation

3. Content marketing and strategy

4. Creative writing for film and television

5. Digital video production

6. Graphic design

7. Live television production

8. Mobile game design

9. Photography

10. Project management for creatives


Professional diploma in digital marketing


As an authorised partner of the Digital Marketing Institute, the diploma course offers students the opportunity to become a globally certified digital marketing professional, aligning their skills with industry needs. The programme ensures that persons are equipped with the knowledge and tools needed to create a cohesive, effective digital marketing strategy, which is imperative in an increasingly digitised global business environment.


Corporate Training


iCreate Institute delivers industry-specific training for executives and professionals within the digital marketing space. The objective of the corporate training programme is to provide specialised, flexible, scalable training and professional guidance on how to leverage your company's marketing, sales, and social content to engage consumers and improve ROI. Within the past year, they have developed programmes for GraceKennedy, HEART Trust/NTA, ORKIN and the National Housing Trust.

Registering is quick and easy. The documents needed include:

- Proof of academic qualifications (Minimum of five CXC/CSEC passes)

- National ID (birth certificate, driver's licence, voter's ID or passport)

Persons may apply via the website, For more information or to speak to a creative career advisors, email or call 876-665-0772 or follow iCreate on Facebook, Instagram and Twitter at @iCreateEDU.

As consumer needs and buying behaviours change, digital skills are more important than ever and having some knowledge of digital marketing is almost mandatory.